DR. DON’S WOODTURNING

Dr. Don, a woodturner, was in desperate need of a website to sell his products. He had a website that was not working for him at all, as he had not sold any items. There were several issues going on - the color choice didn't match his brand, it lacked call to action buttons, only part of his inventory was listed, and the text didn’t identify the customer’s problems.

He really needed a complete overhaul for his brand. I started by designing a logo that was eye-catching and incorporated a wood element. His woodworking items are at such a professional level that he really needed a website that matched the quality of his work. I achieved that look by using dark, classy colors which included black and a couple of brown wood-tones. Layering the images with a black overtone also gives the allure of classy and professional.

I then went one step further and elevated his buttons by giving them a wooden look. I simply created an image that was 'scruffed up' a little to make it look like wood, then used CSS to replace the default Squarespace button with the image.

Not everyone is familiar with the word "woodturning". To remedy this problem, I created an auto-type text at the top of the home page that switches between "woodturning" and "woodworking". It not only gets people's attention, but it helps to explain what woodturning is.

His website has not only increased sales from his site, but he's also received several custom orders, increased his brand recognition, and established credibility as a legitimate woodturner.

Scroll through the home page

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