Unique Font Pairings to Make Your Website Stand Out
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WHY FONT PAIRINGS MATTER
Fonts play a crucial role in web design, setting the tone and personality of your website. Whether you’re building a new site or refreshing an existing one, choosing the right font pairings can make all the difference in creating a cohesive and visually appealing design.
For Squarespace users, custom fonts are a great way to enhance your brand’s uniqueness and ensure your website stands out. While Squarespace has TONS of fonts, it’s possible that you will want to use one not pre-loaded on your website. If that’s the case, it’s easy to add a custom font to your website.
In this post, I’ve curated six perfect font pairings that seamlessly blend style and readability, providing you inspiration for subheadings, headings, and paragraphs that will elevate your Squarespace site’s design.
FONT PAIRING #1
Subheading: Brandon Grotesque
Heading: Bookmania
Paragraph: Brandon Grotesque
Brandon Grotesque is a clean, geometric sans-serif typeface known for its rounded corners and friendly, approachable feel. In fact, it’s the same font I use on my website for my heading text!
It pairs well with Bookmania, a serif font inspired by classic Bookman styles but with a modern twist, featuring swashes and ligatures that add character and elegance to headings. The all lower case letters look great as a heading.
Together, they create a balanced look where the modern simplicity of Brandon Grotesque complements the classic sophistication of Bookmania. This pairing is ideal for businesses that want a professional yet approachable aesthetic.
Ideal for: Creative agencies, lifestyle blogs, boutique shops
FONT PAIRING #2
Subheading: Proxima Nova
Heading: Trieste
Paragraph: Byington
Proxima Nova is a widely popular sans-serif font with a modern, versatile appeal. It also works well as a nice paragraph font, and I have used it on many websites I’ve designed.
Trieste brings a touch of elegance and high contrast with its refined serif design. Make your headings stand out by using all upper case text.
Byington, with its rounded serifs and traditional feel, offers excellent readability for longer text. This combination blends modern sensibilities with classic undertones, making it perfect for brands that aim to convey both sophistication and approachability.
The fonts create a dynamic hierarchy that guides the reader’s eye smoothly from headings to body text.
Ideal for: business Coaches, luxury product brands, professional services
FONT PAIRING #3
Subheading: Verlag
Heading: Fleur
Paragraph: Warnock Pro
Verlag is a geometric sans-serif with a clean, minimalist style that pairs beautifully with Fleur’s ornamental and decorative flair, adding a touch of artistry to the headings.
Warnock Pro, a versatile serif font, ties it all together with its classical proportions and excellent legibility, making it perfect for longer paragraphs.
This trio creates a refined and elegant aesthetic, balancing modern simplicity with artistic expression, making it ideal for high-end brands looking to leave a lasting impression.
Ideal for: BOUTIQUE RESTAURANTs, wedding planners, luxury fashion brands
FONT PAIRING #4
Subheading: Brandon Grotesque
Heading: Retroscope
Paragraph: Byington
Again we’ve used Brandon Grotesque, which offers clean and modern lines that set a strong foundation for the more retro and playful Retroscope, which brings a vintage flair to headings with its distinctive, nostalgic look.
Byington, with its balanced serif style, provides readability and a touch of tradition in the body text. This pairing works well for brands that want to blend modern aesthetics with a hint of vintage charm, creating a unique and memorable design experience.
Ideal for: Vintage shops, creative freelancers, lifestyle brands
FONT PAIRING #5
Subheading: Trio Grotesk
Heading: Belgiany
Paragraph: Montserrat
Trio Grotesk is one of my favorite fonts that offers a contemporary take on classic grotesque fonts. Its clean and understated style pairs nicely with Belgiany’s elegant, high-contrast serif design for headings.
Montserrat rounds out the trio with its geometric sans-serif style, providing a neutral and highly readable option for paragraphs.
This combination balances modern and classic elements, making it versatile for a range of uses where clarity and elegance are key.
Ideal for: Tech startups, design studios, fashion brands
Termina is a bold, industrial sans-serif that sets a strong tone for subheadings (see it in action), while Kohler’s sophisticated serif design in the headings adds a touch of classic elegance. I love the textured look that it brings, which really makes it stand out among other fonts.
Gibson, a modern sans-serif with a humanist touch, provides excellent readability and a friendly tone for paragraph text.
This pairing creates a visually appealing and highly readable layout that feels both modern and refined, making it suitable for brands looking for a clean yet distinctive style.
Ideal for: Financial services, architecture firms, corporate websites
CONCLUSION
Choosing the right font pairings for your website can elevate the entire look and feel of your Squarespace design. By combining fonts that complement each other, you can create a custom web design that not only looks professional but also aligns with your brand’s message.
From bold and modern to elegant and timeless, the font pairings highlighted in this post are designed to help you make a lasting impression. Remember that great typography is more than just style—it's a key element in the overall user experience of your site.
Ready to give your Squarespace website a fresh new look? Start experimenting with these custom font pairings and drop a link in the comments so we can see them!
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