Functional and Cutting-Edge Website for a Music Arranger

image of billy payne music's home page

BILLY PAYNE MUSIC

Billy Payne has been arranging music for decades and needed an engaging, user-friendly website to sell his arrangements. To ensure ease of navigation and a captivating experience, I selected two complementary shades of blue for the site. The color blue conveys reliability and security, which often encourages users to make purchases.

For his logo, I chose a masculine font and creatively modified the letter 'A' to play off the 'Y' in his name, resulting in an eye-catching and memorable design.

I incorporated subtle visual elements, such as a tilting arrow on hover-over buttons, to keep users engaged. For the store, I used Universal Filter, allowing users to easily sort titles by instrumentation and season.

Each song page features an audio demo and a PDF score preview, with related items linked in a "you might also like" section so they are easy to find.

mood board, font, and color palette for billy payne music's site

With only two images of Billy to work with, I adapted the main image of him by changing his red sweater to teal to fit the color palette. To complement these images, I sourced music-related visuals and then edited them to match the site's theme.

Without a central image to build around, I created a unique design with navy blue swirls, which became the site’s focal point and inspired the cover images for each arrangement.

Now, Billy has a professional, visually cohesive website that not only sells his music effectively but also elevates his branding to match the quality of his arrangements.

 

 

I knew Jessica would create a great site because I had seen her work elsewhere. She was very patient with me and quick to answer questions and brainstorm ideas on how to create a solution for my needs.

If you are on the fence about hiring a web designer, just do it. The designer knows more than you and is there to help you get you were you need to go.

- Billy Payne

 

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